Ngā Kete Mātauranga: In alignment with Whārikihia, Vodafone’s Māori development strategy, one of the aims is to increase cultural capability across the Vodafone business. This identity was for a platform where all Vodafoners can easily access helpful information, tools and resources.
The logo is a contemporary take on a kete weave using the koru as a signature element. Tāne’s ascent through the twelve heavens to retrieve the baskets of knowledge is illustrated in the logo with the twelve koru. The koru often symbolises new life and personal growth.
Hineteiwaiwa is the principal goddess of te whare pora (the house of weaving). She is said to be the daughter of Tāne and Hine Rauamoa. The kete whakairo (patterned bag) is often made from finely woven harakeke. In this case it represents the discovery of Māori knowledge.
Tapiri: The Tāpiri atu ki te ao Matihiko collective, is made up of some of Aotearoa’s most well-known businesses. Focussing on shared challenges and opportunities on how to integrate Te Tiriti o Waitangi into their workplace, as well as grow Māori leadership in the sector and ensure ongoing access to digital technology.
Whero: Vodafone's internal creative agency - identity design and animated showreel sequence.
